This Privacy Policy explains how ECB Holdings Ltd (“ECB Holdings,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects information in connection with our business, our websites, and the consumer brands we own and operate.
1. Who we are
ECB Holdings Ltd is a privately held company incorporated in Canada that develops, acquires, and operates consumer-product brands. Where this policy refers to our “services,” it means our corporate website, our brand storefronts, and the internal systems we use to operate our brands across direct-to-consumer and marketplace channels.
If you have any questions about this policy or our data practices, contact us at admin@ecbholdingsltd.com.
2. Scope
This policy applies to information we handle as a business, including information about visitors to our websites, customers of our brands, business contacts, and data we access through third-party commerce and advertising platforms to operate the brands we own.
3. Information we collect
a. Information you provide
When you contact us or transact with one of our brands, we may collect your name, email address, shipping and billing details, order information, and the contents of your communications with us.
b. Information collected automatically
When you visit our websites, we may collect standard technical information such as your IP address, browser type, device information, and pages viewed, through cookies and similar technologies used to keep our sites secure and functioning.
c. Business, marketplace, and advertising data
To operate and advertise the brands we own, we access business data — such as orders, inventory, product listings, campaign metrics, and advertising performance — from the commerce and advertising platforms on which our brands sell. This data relates to our own business operations and is accessed under our own platform accounts and authorizations.
4. How we use information
- To operate, fulfill, and support orders and customer relationships for our brands;
- To manage inventory, merchandising, pricing, and product listings;
- To plan, run, measure, and optimize advertising for the brands we own and operate;
- To maintain the security, integrity, and performance of our systems and websites;
- To comply with legal, tax, accounting, and regulatory obligations; and
- To communicate with you when you contact us.
5. Advertising platforms and third-party APIs
ECB Holdings uses application programming interfaces (APIs) provided by commerce and advertising platforms — including the Amazon Selling Partner API and the Amazon Advertising API — to manage the brands we own and operate. We use these interfaces solely to run our own business: to synchronize orders and inventory, and to create, manage, measure, and optimize our own advertising campaigns.
Data accessed through these APIs is used for internal business purposes only. We do not sell it, and we do not share it with third parties except service providers who process it on our behalf under confidentiality obligations, or where required by law. We handle all such data in accordance with the applicable platform’s terms, policies, and data-protection requirements.
6. How we share information
We do not sell personal information. We may share information with:
- Service providers — such as hosting, payment processing, shipping, and analytics providers — who act on our instructions under contractual safeguards;
- Commerce and advertising platforms — to the extent necessary to operate our brands on those platforms;
- Legal and regulatory authorities — where required by law, or to protect our rights, safety, and property; and
- Successors — in connection with a merger, acquisition, or sale of assets, subject to this policy.
7. Data retention
We retain information only for as long as necessary to fulfill the purposes described in this policy, including to meet legal, tax, accounting, and operational requirements, after which it is deleted or de-identified.
8. Security
We maintain administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, alteration, or disclosure, including access controls, encryption of credentials, and restricted internal access on a need-to-know basis. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Your rights and choices
Subject to applicable law, you may request access to, correction of, or deletion of the personal information we hold about you, and you may withdraw consent where processing relies on it. To make a request, email admin@ecbholdingsltd.com. You may also control cookies through your browser settings.
10. International data transfers
We are based in Canada and may process and store information in Canada and other countries where we or our service providers operate. Where information is transferred across borders, we take steps to ensure it remains protected consistent with this policy and applicable law.
11. Children’s privacy
Our services are intended for a business and general-adult audience and are not directed to children. We do not knowingly collect personal information from children.
12. Changes to this policy
We may update this policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of our services after an update constitutes acceptance of the revised policy.
13. Contact us
ECB Holdings Ltd — Canada
Email: admin@ecbholdingsltd.com
We handle personal information in accordance with applicable Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA).