Building and operating enduring consumer brands.
A Canadian privately held company that develops, acquires, and operates consumer-product brands — growing them through disciplined operations and modern direct-to-consumer and marketplace commerce.
About
ECB Holdings Ltd is the parent company behind a focused portfolio of consumer-product brands. We combine hands-on brand operations with a patient, owner-operator approach — investing in products people rely on and building the systems, supply chains, and customer relationships that let those brands last.
Headquartered in Canada, we operate across direct-to-consumer channels and leading online marketplaces, and we invest continuously in the technology and analytics that keep our brands competitive.
Operations
We own and operate brands end to end — from product and supply chain through merchandising, fulfillment, customer experience, and advertising.
A portfolio of consumer-product brands, including our Tenex performance-tape line for court and strength sports — sold direct and through major marketplaces.
We grow our brands through direct-to-consumer storefronts and leading online marketplaces, with data-driven merchandising, advertising, and fulfillment.
Proprietary internal tools support inventory, customer care, and advertising analytics — including programmatic management of our own marketplace campaigns.
Governance & Responsibility
We treat the data behind our brands — customer, operational, and advertising — as a responsibility, not just an asset. We handle information in accordance with applicable Canadian privacy law and the terms of every platform we operate on.
Our use of third-party commerce and advertising platforms is limited to managing the brands we own and operate.
Contact
For partnership, supplier, or general inquiries, our team is reachable by email.